Freelance
Kimantraspas
Custom WordPress theme in a week: speed and mobile layout the stock theme couldn’t match.
WordPressTailwind CSSPHP
Problem
An off-the-shelf WordPress theme: fine for a week, slow and generic for a brand that wanted to look like themselves.
Constraints
About a week to ship. No budget to fight someone else’s template hierarchy.
Decisions
Custom theme on Tailwind instead of patching the old one. Starting clean beat retrofitting.
Results
Shipped in a week. Mobile layout and speed landed where the old site didn’t.
What I learned
WordPress doesn’t have to look like WordPress if you throw away the default card stack.